Category: Unsolicited Venue Advice

A simple question for music venues…

  “What’s your following?”  That’s right – what’s the following of your music venue?  Isn’t that a fair question?  Bands get hit with that one occasionally, and sometimes often.  But seriously, you opened this business, with the intention of providing music to the community. …

Friends and family do not equal fans

OK – so you’ve got a show on the horizon.  And you’re trying to mobilize every ounce of social capital you’ve got: friends, family, co-workers, clients, neighbors…maybe even your dentist and local congressman.  Just remember: friends and family do not equal fans. They may…

Are you killing your customers?

It’s a fair question. Most businesses know that customers are their life blood and if they suspected that daily operations were slowly killing off customers it would be bad for business. What about music venues? Here are a list of things that might lead…

Happy hour and matinee gigs

Back in the eighties, Denver hotels and bars were known for hosting awesome happy hours, with lots of free food and drink specials. You got off work and could eke out a free meal – how great was that? Top it off with a…

Cultivating live music advocates

The average live music fan is a customer. Sometimes bands and venues forget this fact. And more often bands and venues are unaware of what it would mean to turn those customers into loyal clients and then possibly into avid live music advocates…and what…

Consistency is no myth

One simple truth in marketing is that you don’t need to have the greatest message in the world as long as you are consistent with that message over time. That’s all it takes: be consistent. But too often, a business gets distracted or complacent…

A venue (or band’s) unique selling proposition

Your Unique Selling Proposition (USP) is what separates you from all of the other competition out there. It’s what you do incredibly well, and hopefully something that no one else is doing. And it’s why customers will (hopefully) return to you again and again….