Category: Marketing

Performing equals advertising

An impromptu concert could be one of your best ways to advertise the band. It’s kind of like a flash mob, only with a bit more set up if you’re hauling a PA.  So make sure the time invested is worth the return.  Here’s…

7 music marketing ideas for 2016

Happy new year!  And as usual, this is the perfect time to reflect on what you’ve accomplished with your music and where you want to go next.  One thing you may have noticed – virtually every successful step you’ve taken was probably accomplished due…

A three legged table: music, tourism, and weed.

Of course, people love to come to Colorado for our beautiful scenery. They also fly in to see music at our world class venue, Red Rocks. But now that we are well over six months into legalized retail marijuana sales, and Denver hasn’t turned…

Music and marketing

Not surprisingly, there is a direct relationship between the degree of marketing knowledge a musician has (or has access to) and their ability to attract wealth. These concepts go hand in hand. Are you familiar with the 22 Immutable Laws of Marketing? Al Ries…