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The goal of a venue

August 27, 2013

The main goal of any venue should be to acquire a loyal following. This will not only help with the financial viability of the club but it will also strengthen the music community as a whole.

If you’re saying “wait a minute! It’s the bands that should have a following!” – you might want to reconsider. Why would you want your venue to be dependent on bands for a consistent audience? Think about it…

Bands just wanna have fun
If you leave it up to them, the average band would play out every single weekend. And unless those musicians are jaw-droppingly good, the average live music fan is going to get tired sooner than later. And c’mon…even when the music is incredible, most fans want a little variety.

Second, most bands are not that savvy at their own marketing efforts. How many went to school to study business, let alone marketing and promotion? When a venue attempts to have the musicians be the marketing force behind their operation, what do you think is going to happen in the long run?

Third, when a band does have a significant following, the venue will have a good crowd…that night. But what happens the next night? And the next? Inconsistent business can slowly kill a venue.

And then there is the situation where a band has a great following but has terrible quality. The venue might enjoy the booming business but they are doing nothing to develop their reputation as a quality club. And when that same band returns, now with a smaller crowd because people have gotten wise to the lack of quality, the venue is back where it started.

What is your venue's  Unique Selling Proposition?

What is your venue’s Unique Selling Proposition?

So one of the clues for a venue to develop a following, is to develop a culture of quality. Every successful business does this, and notice, every successful band should be doing this as well. There are several ways for a venue to accomplish this:

•hire only accomplished performers
•create a clean, comfortable environment for guests.
•treat guests courteously, always.
•recognize and embrace your unique selling proposition – what makes your venue different?
•be consistent with everything above and constantly try to improve.

Your Unique Selling Proposition is the best way to demonstrate that you have a quality operation, and we’ll visit the USP soon…

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3 Comments leave one →
  1. Chris K. permalink
    August 27, 2013 11:05 pm

    Given that there are as many different types of venues that feature music, as there different kinds of bands, I find your post pretty far off base.

    • August 27, 2013 11:15 pm

      Man, you’re a grumpy Goat today! lol I would encourage you to look for the common denominators of success.

  2. August 30, 2013 7:46 pm

    that’s how I got my nickname Marc LOL … common denominators of success… I find success to be very uncommon myself 😉 js

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